Forever Wealthy Records building its brand

US-based, Jamaica-owned production label Forever Wealthy Records has been creating a buzz within the music space, since it was established three years ago.

The label, spearheaded by 24-year-old Alemu Reid, has been steadily building its brand presence, working with several emerging and established acts.

"Music has always been a passion of mine from a young age. Growing up around different sounds and experiences in Jamaica inspired me to create something meaningful and use music as a way to tell real-life stories," Reid said.

"The main objective is to build a strong platform for talented artistes, create timeless music, and represent a lifestyle of growth, success, and elevation." The label has worked with a mix of emerging talent and established acts including Bricky Music, Jamal and producer Papi Don.

"Right now I'm focusing on developing new artistes through a partnership with RVS Entertainment. Some of the artistes include Bricky Music, Prince Salah, NR Code and others," said Reid.

One of his biggest accomplishments to date has been his contribution to Jamal's debut album Rated D for Dunce, which was released last year.

"I produced the tracks Forever Wealthy and All the Time. I also partnered with Papi Don Music on Jamal's single Motivate," Reid disclosed. He reflected on the journey and also opined on what sets his label apart from the others.

"The journey has been challenging but rewarding. It's been a lot of learning, growth, and staying consistent despite obstacles. What sets us apart is our authenticity, our message, and our commitment to quality. We're not just making music -- we're building a brand and a legacy. Our sound is rooted in dancehall but blends modern and international influences. It's melodic, energetic, and relatable," Reid explained. The latest project from Forever Wealthy Records is the 'Too Force' rhythm, which was released on April 17. It features songs mostly from emerging acts including Bricky Music.

Originally from Montego Bay, St James, Reid attended Irwin High School before migrating to the US.